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BUSINESS
Reuters | July 13, 2012
PepsiCo Inc. plans to test a new malt-flavored version of its Mountain Dew soda this summer in select U.S. cities, the company said Friday, as it aims to stand out in a competitive soft-drink market. Starting in late August, PepsiCo will sell "Mountain Dew Johnson City Gold" at Kroger Co. and 7-Eleven stores in some cities in the Midwest as well as in Denver and Charlotte, North Carolina, said PepsiCo spokeswoman Andrea Foote. She said the drink will have a malt flavor...
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NEWS
Barbara Liston and Reuters | April 24, 2014
ORLANDO (Reuters) - Students in one Central Florida school this year will try to ace high-stakes standardized tests without their usual shot of Mountain Dew. The change came after a grandmother called local media to complain about a long-standing pre-test energy snack offered to students at Creel Elementary in Melbourne consisting of a sip of soda and some trail mix. Students instead will get water with the trail mix, according to Brevard County...
NEWS
Reuters | May 1, 2013
May 1 (Reuters) - PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women. The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat. As she scans the lineup, the goat threatens her:...
ENTERTAINMENT
Brian Steinberg and Variety | March 12, 2014
In Robert Rodriguez 's 2007 film "Planet Terror," a greenish gas causes havoc and turns normal townspeople into rampaging zombies. In 2014, the director will team up with a greenish liquid to find new filmmakers and gain some promotional assistance for his new cable network. The maverick director, best known for films including 2001's "Spy Kids" and 2005's "Sin City," will partner with PepsiCo's Mountain Dew soda in a video-making contest known as...
NEWS
Barbara Liston and Reuters | April 24, 2014
ORLANDO (Reuters) - Students in one Central Florida school this year will try to ace high-stakes standardized tests without their usual shot of Mountain Dew. The change came after a grandmother called local media to complain about a long-standing pre-test energy snack offered to students at Creel Elementary in Melbourne consisting of a sip of soda and some trail mix. Students instead will get water with the trail mix, according to Brevard County...
EWS
Reuters | December 12, 2013
Dec 12 (Reuters) - PepsiCo is set to replace Coca-Cola as the beverage supplier to restaurant chain Buffalo Wild Wings, the New York Times reported on Wednesday. The deal, which will begin with the introduction of Pepsi, Mountain Dew and other drink brands in the new year, is the biggest sign so far of how PepsiCo is deploying its thriving snacks business to offset declines in its traditional soda business, the Times said. PepsiCo has managed to...
NEWS
By Abigail Van Buren | March 26, 2000
Dear Abby: I am a Planned Parenthood speaker with a serious problem. I am writing in the hope that you can help me dispel the myth that Mountain Dew soft drinks prevent pregnancy. I have been working to dispel this myth for about two years -- and it seems I'm paddling upstream. When I first realized that many students from 5th grade through college fervently believe that drinking Mountain Dew reduces the sperm count, I prayed that this was a local issue. I now know that this myth has...
NEWS
Reuters | May 1, 2013
May 1 (Reuters) - PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women. The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat. As she scans the lineup, the goat threatens her:...
NEWS
Reuters | July 13, 2012
July 13 (Reuters) - PepsiCo Inc plans to test a new malt-flavored version of its Mountain Dew soda this summer in select U.S. cities, the company said on Friday, as it aims to stand out in a competitive soft-drink market. Starting in late August, PepsiCo will sell "Mountain Dew Johnson City Gold" at Kroger Co and 7-Eleven stores in some cities in the Midwest as well as in Denver, Colorado, and Charlotte, North Carolina, said PepsiCo spokeswoman Andrea ...
BUSINESS
By Emily Bryson York and Tribune staff reporter | November 28, 2012
PepsiCo has named Brett O'Brien as senior vice president and general manager of Gatorade, according to an internal memo. He will oversee the top-selling, Chicago-based sports drink throughout North America. A 12-year veteran of the Purchase, N.Y.-based food and beverage giant, O'Brien previously served as vice president of marketing for Mountain Dew, Flavors and Amp Energy. "Brett is a tremendous leader whose efforts have led to incredible results for our...
ENTERTAINMENT
Brian Steinberg and Variety | March 12, 2014
In Robert Rodriguez 's 2007 film "Planet Terror," a greenish gas causes havoc and turns normal townspeople into rampaging zombies. In 2014, the director will team up with a greenish liquid to find new filmmakers and gain some promotional assistance for his new cable network. The maverick director, best known for films including 2001's "Spy Kids" and 2005's "Sin City," will partner with PepsiCo's Mountain Dew soda in a video-making contest known as...
ENTERTAINMENT
Marc Graser and Variety | July 18, 2012
After launching a new flavor in the U.S. last month for Warner Bros.' "The Dark Knight Rises," Mountain Dew is taking its campaign overseas as part of its first global marketing effort for a film and for the beverage brand overall. The PepsiCo division will promote the Batpic in 20 countries across the Americas, Europe, Asia and the Middle East. More than 800 million bottles and cans will feature graphics for the film. ...
NEWS
By COX NEWS SERVICES | December 13, 2004
Coca-Cola is tinkering with a host of new drinks for next year, including another diet cola and a possible rival to Pepsi's popular Mountain Dew. Coke might launch a Mountain Dew-like drink called Vault, the newsletter Beverage Digest reported Friday. Vault would be a successor to Coke's failed Surge, a Mountain Dew wannabe that debuted in 1997 only to virtually disappear by the fall of 2002. Coke also is pondering a new diet drink, possibly using the name Coke Zero. The company...
NEWS
Reuters | July 13, 2012
July 13 (Reuters) - PepsiCo Inc plans to test a new malt-flavored version of its Mountain Dew soda this summer in select U.S. cities, the company said on Friday, as it aims to stand out in a competitive soft-drink market. Starting in late August, PepsiCo will sell "Mountain Dew Johnson City Gold" at Kroger Co and 7-Eleven stores in some cities in the Midwest as well as in Denver, Colorado, and Charlotte, North Carolina, said PepsiCo spokeswoman Andrea ...
ENTERTAINMENT
Marc Graser and Variety | July 18, 2012
After launching a new flavor in the U.S. last month for Warner Bros.' "The Dark Knight Rises," Mountain Dew is taking its campaign overseas as part of its first global marketing effort for a film and for the beverage brand overall. The PepsiCo division will promote the Batpic in 20 countries across the Americas, Europe, Asia and the Middle East. More than 800 million bottles and cans will feature graphics for the film. ...
BUSINESS
Reuters | July 13, 2012
PepsiCo Inc. plans to test a new malt-flavored version of its Mountain Dew soda this summer in select U.S. cities, the company said Friday, as it aims to stand out in a competitive soft-drink market. Starting in late August, PepsiCo will sell "Mountain Dew Johnson City Gold" at Kroger Co. and 7-Eleven stores in some cities in the Midwest as well as in Denver and Charlotte, North Carolina, said PepsiCo spokeswoman Andrea Foote. She said the drink will have a malt flavor...
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